Use ad content filtering to help improve your users’ ad experience

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Optimizing the ad experience on your app for a varied audience can be difficult. Showing users ads that are a better fit can improve their overall ad experience and help maximize your app’s revenue.

AdMob has launched a new feature that allows you to specify the content rating for Google ads served in your app. With the new max_ad_content_rating signal, you can now choose the content rating of Google demand that you want to deliver on a per-request basis.

Four content rating choices offer you the granularity you need to provide users at each level with a better user experience.

The four new content rating choices are:

  • G: Content suitable for general audiences
  • PG: Content suitable for most audiences with parental guidance
  • T: Content suitable for teen and older audiences
  • MA: Content suitable only for mature audiences


You can start sending the new max_ad_content_rating signal in the AdMob SDK by following these Android and iOS guides.

To learn more about the new signal and the content rating choices, visit the AdMob help center or contact your Google account team.
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Source: Inside AdMob


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